Save Money & Conserve Energy with PUR Water

Save both money and conserve energy by drinking water from your tap. Replacing just two bottles of water a week with tap water can mean 500 fewer pounds of CO2 emissions over a year. Now with the PUR Flavor Options drinking water from the tap is better than ever.

Adding a splash of fruit flavor to tap water now comes at the touch of a button. Procter & Gamble is announcing today a major breakthrough in the filtered water market that will give consumers a flavorful new way to get the recommended 8 glasses of water a day. For those that want filtered water and those that enjoy flavored water this is the product for you.

P&G is launching PUR Flavor Options, a revolutionary product that allows consumers to choose flavored or unflavored water from their home water filter. By simply inserting a flavor cartridge into the new pitcher or faucet mount and pushing the button, you can add as much or as little fruit flavor as you like to your glass, giving everyone -- from busy moms to kids on-the-go -- a convenient, calorie-free beverage option. Now available at airdelights.com, PUR Flavor Options contains no calories, sugars or dyes and is available in three great-tasting flavors: Raspberry, Strawberry and Peach.

"PUR Flavor Options does far more than provide great taste. Most importantly, PUR filters your tap water, so your family isn't ingesting unwanted contaminants," says Beth Miles, PUR Brand Manager. "Today, we're learning our tap water is not as clean as it could be. Lead, by-products from chlorine - which have been linked to an increased risk of cancer, and many other pollutants are showing up in our tap water."

PUR Flavor Options pitchers and faucet mounts use the same filter technology found in other PUR filtration systems, which are certified to remove 98 percent of lead and 99.9 percent of microbial cysts. In addition, PUR filters reduce chlorine (taste and odor) and its by-products, so your water is cleaner, tastes better, and is better for you - and now PUR let's you customize your own glass with flavors.

Available at Air delights, Inc. and AirDelights.com, PUR Flavor Options pitchers are sold at of $28.99, PUR Flavor Options faucet mounts at $39.99 and PUR Flavor Options flavor cartridges, which are sold in packs of two are $9.99.

For additional information about PUR Flavor Options, please visit www.airdelights.com.